Garick Giroir is a Credit Union Certified Marketing Executive (CUCME) and Certified Credit Union Financial Counselor (CCUFC) specializing in creating award-winning marketing campaigns and search-driven content for financial institutions. As a creative and strategic leader at organizations like OnPath Credit Union and Louisiana FCU, he excels at telling compelling stories that balance regulatory needs with real-world results. His expertise in content strategy famously grew a credit union's blog traffic from 1,700 to over 193,000 annual visits. His work, which includes launching a First-Time Homebuyer campaign that generated over $10M in loans and developing an award-winning financial wellness program, has earned him multiple CUNA Diamond Awards and the title of "Ad Person of the Year" from AAF New Orleans.